News: Archives

December 2016

  • December 27

    Nearly Half of Agencies Expect Business to Increase in the First Quarter of 2017

    Originally Appearing at: AdWeek

    By: Erik Oster

    According to a survey conducted by Comcast-owned media buying software company STRATA, agencies are pretty, pretty, pretty confident about their outlook for 2017. >Read More

  • December 26

    Almost half of advertising agencies plan to hire more staff in 2017

    Originally Appearing at: The Drum

    By: Laurie Fullerton

    Almost half (43%) of agencies report that their business will increase in the first quarter of 2017, while only 11% expect a decrease, according to a fourth quarter survey of advertising agencies conducted by STRATA. With 42% of respondents anticipating the need for additional staff next year, and not a single agency reports plans to reduce staff sizes. This comes in contrast to Q2 this year, which found that the rate of hires was decreasing, and concerns over needing to reduce staff sizes were increasing rapidly. >Read More

  • December 23

    STRATA Advertising Agency Survey Sees Optimism Heading into 2017

    Originally Appeaing at: Value Walk

    By: Jacob Wolinsky

    Majority of Agencies Plan to Retain or Increase Staff

    A fourth quarter survey of advertising agencies found that agency confidence was on the rise heading into 2017, in line with the reversal of expectations surrounding a Trump presidency. The survey was conducted by STRATA, a Comcast company and leader in media buying and selling, processing over $50 billion in advertising dollars annually. >Read More

  • December 22

    STRATA: Ad Agencies Are Happy, Happy, Happy

    Originally Appearing at: Radio Ink

    By: Radio Ink

    According to a fourth-quarter survey of advertising agencies, STRATA reports that confidence among agencies heading into 2017 is high. Forty-three percent of agencies report their business will increase in the first quarter, while only 11% expect a decrease. Forty-two percent of respondents anticipate the need for additional staff next year, and not a single agency reports plans to make staff cuts. In Q2, STRATA reported that the rate of agency hires was decreasing, and concerns over needing to reduce staff sizes were increasing rapidly. >Read More

  • December 22

    Agencies Upbeat On 2017 Business

    Originally Appearing in: Spots n Dots

    Reversing course, the latest quarterly survey of advertising agencies conducted by STRATA, a Comcast company, finds that confidence among agencies heading into 2017 is high. 43% of agencies report that their business will increase in the first quarter of 2017, while only 11% expect a decrease. 42% of respondents anticipate the need for additional staff next year, and not a single agency reports plans to reduce staff sizes. This comes in contrast to Q2 this year, which found that the rate of hires was decreasing, and concerns over needing to reduce staff sizes were increasing rapidly. >Read More

  • December 21

    STRATA Advertising Agency Survey: Agency Confidence Reverses Course and Spikes into 2017

    —Digital video gains on traditional TV, passes display for second spot in advertising focus—

    CHICAGO, IL (December 21, 2016) – According to a fourth quarter survey of advertising agencies conducted by STRATA, a Comcast company, confidence among agencies heading into 2017 is high. Forty-three percent of agencies report that their business will increase in the first quarter of 2017, while only 11% expect a decrease. Forty-two percent of respondents anticipate the need for additional staff next year, and not a single agency reports plans to reduce staff sizes. This comes in contrast to Q2 this year, which found that the rate of hires was decreasing, and concerns over needing to reduce staff sizes were increasing rapidly. >Read More

  • December 21

    Survey Finds 43% Of Agencies Expect Business to Increase In Q1 2017

    Originally Appearing at: Media Post

    By: Richard Whitman

    The latest STRATA agency survey is out, and things are looking good. The organization’s fourth-quarter survey found that 43% of agencies say their business will increase in the first quarter of 2017. Just 11% expect a decrease. In terms of staffing needs, 42% anticipate the need for additional staff next year. Oh and not one agency reported plans to reduce staff. Not that any agency would actually admit it. This contrasts with the second quarter of this year, when the rate of hires was found to have decreased. >Read More

  • December 6

    Rise of ‘Fake News’ Gives Brands a Shiver

    Worries over brand safety create anxiety about programmatic buying

    Originally Appearing at: eMarketer

    Growing awareness of fake news and “alt-right” sites have increased brands’ anxiety about where their ads appear. This is especially true of advertisers buying programmatically.

    >Read More

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