News: Archives

August 2015

  • August 28

    Streaming, online video advertising jumps by 66%

    Appearing at Streaming Daily

    By Nick Krewen

    U.S. ad agencies are warming up to the idea of advertising on streaming and online video, reports Strata, a Chicago-based company that develops software for media buyers. >Read More

  • August 27

    Survey: Social media ad spending will rise

    Appearing at Media Life Magazine

    As the popularity of social media continues to grow, so too do ad expenditures on the medium. >Read More

  • August 27

    About Half Of Agencies ‘Unsure’ They Trust Programmatic

    Appearing at MediaPost

    By Tyler Loechner

    Programmatic advertising is obviously top of mind for many in the digital ad industry, but not all ad agencies are convinced the tech properly executes ad buys.

    About half (46%) of agencies are “unsure” if they trust programmatic to execute ad buys, according to Strata’s latest agency survey, taken during Q2 2015. That’s up from the roughly one-third of agencies that said they weren’t sure if they trusted the tech at the beginning of the year. >Read More

  • August 27

    Research: Social Media Spend Grabs Larger Share Of Ad Budgets

    Appearing at Portada

    What: 20% of agencies are likely to allocate between 11-25% of their ad budgets to paid social media, a 24% increase from the previous quarter.24% of agencies are allocating 6-10% to paid social, according to an agency survey conducted by STRATA.

    Why it matters: The rise in social media ad spend has created a more complicated media planning picture for agencies. Media mix comes as the biggest challenge facing 40% of agencies.

    Social media advertising is garnering a larger share of advertising budgets, according to a recent second quarter agency survey conducted by STRATA,  a media buying and selling software firm with over US$50 billion in ad transactions passing through its systems each year. >Read More

  • August 27

    STRATA Survey Finds Social Media Spend Grabs Larger Share Of Advertising Budget

    Appearing at All Access Music Group

    Social media advertising is garnering a larger share of advertising budgets, according to a recent second-quarter agency survey conducted by STRATA. The survey found that 20% of agencies report they are likely to allocate between 11-25% of their ad budgets to paid social media, representing a 24% increase from the previous quarter. An additional 24% of agencies are allocating 6-10% to paid social. FACEBOOK continues to lead in agency advertising as 93% plan on using it in their campaigns, followed by YOUTUBE (57%), TWITTER (52%), and LINKEDIN (29%). >Read More

  • August 26

    STRATA Agency Survey Finds Social Media Spend Grabs Larger Share Of Advertising Budget

    Appearing at Broadcast Newsroom

    —Agencies Now See Media Mix as Greatest Challenge—

    Chicago (August 26, 2015) – Social media advertising is garnering a larger share of advertising budgets, according to a recent second quarter agency survey conducted by STRATA, the leader in media buying and selling software with over $50 billion in ad transactions passing through its systems each year. The survey found that 20% of agencies report they are likely to allocate between 11-25% of their ad budgets to paid social media, representing a 24% increase from the previous quarter. An additional 24% of agencies are allocating 6-10% to paid social. Facebook continues to lead in agency advertising as 93% plan on using it in their campaigns, followed by YouTube (57%), Twitter (52%), and LinkedIn (29%). >Read More

  • August 26

    Agencies Expect to Boost Social Spend, Mobile Drives Trend

    Appearing at Media Post 

    Written by Erik Sass

    Social media spending is set to continue growing at a fast clip, according to a new quarterly survey of advertising and media agencies conducted by STRATA, a provider of media buying and selling software. >Read More

  • August 26

    STRATA AGENCY SURVEY FINDS SOCIAL MEDIA SPEND GRABS LARGER SHARE OF ADVERTISING BUDGET

    Appearing at StreetInsider.com

    —Agencies Now See Media Mix as Greatest Challenge—

    Chicago (August 26, 2015) – Social media advertising is garnering a larger share of advertising budgets, according to a recent second quarter agency survey conducted by STRATA, the leader in media buying and selling software with over $50 billion in ad transactions passing through its systems each year. The survey found that 20% of agencies report they are likely to allocate between 11-25% of their ad budgets to paid social media, representing a 24% increase from the previous quarter. An additional 24% of agencies are allocating 6-10% to paid social. Facebook continues to lead in agency advertising as 93% plan on using it in their campaigns, followed by YouTube (57%), Twitter (52%), and LinkedIn (29%). >Read More

  • August 26

    Study Finds Social Media Claiming Larger Share of Ad Budgets

    By Richard Whitman 

    According to a recent second-quarter agency survey conducted by STRATA, social media advertising is garnering a larger share of advertising budgets. The survey found that 20% of agencies report they are likely to allocate between 11-25% of their ad budgets to paid social media, a 24% increase from the previous quarter. Another 24% of agencies are allocating 6-10% to paid social. Facebook continues to lead in agency advertising with 93% planning to use it in their campaigns, followed by YouTube (57%), Twitter (52%), and LinkedIn (29%). >Read More

  • August 26

    STRATA AGENCY SURVEY FINDS SOCIAL MEDIA SPEND GRABS LARGER SHARE OF ADVERTISING BUDGET

    Appearing at The Street

    —Agencies Now See Media Mix as Greatest Challenge—

    Chicago (August 26, 2015) – Social media advertising is garnering a larger share of advertising budgets, according to a recent second quarter agency survey conducted by STRATA, the leader in media buying and selling software with over $50 billion in ad transactions passing through its systems each year. The survey found that 20% of agencies report they are likely to allocate between 11-25% of their ad budgets to paid social media, representing a 24% increase from the previous quarter. An additional 24% of agencies are allocating 6-10% to paid social. Facebook continues to lead in agency advertising as 93% plan on using it in their campaigns, followed by YouTube (57%), Twitter (52%), and LinkedIn (29%). >Read More

  • August 26

    STRATA AGENCY SURVEY FINDS SOCIAL MEDIA SPEND GRABS LARGER SHARE OF ADVERTISING BUDGET

    Appearing at Yahoo! Finance

    —Agencies Now See Media Mix as Greatest Challenge—

    Chicago (August 26, 2015) – Social media advertising is garnering a larger share of advertising budgets, according to a recent second quarter agency survey conducted by STRATA, the leader in media buying and selling software with over $50 billion in ad transactions passing through its systems each year. The survey found that 20% of agencies report they are likely to allocate between 11-25% of their ad budgets to paid social media, representing a 24% increase from the previous quarter. An additional 24% of agencies are allocating 6-10% to paid social. Facebook continues to lead in agency advertising as 93% plan on using it in their campaigns, followed by YouTube (57%), Twitter (52%), and LinkedIn (29%). >Read More

  • August 26

    STRATA: SOCIAL MEDIA SPENDING ON THE RISE

    Appearing at Radio Ink

    Social media advertising is grabbing a larger share of advertising budgets, according to a second quarter agency survey conducted by STRATA. The survey found that 20% of agencies report they are likely to allocate between 11-25% of their ad budgets to paid social media, that’s a 24% increase from Q1. An additional 24% of agencies are allocating 6-10% to paid social. Facebook continues to lead in agency advertising as 93% plan on using it in their campaigns, followed by YouTube (57%), Twitter (52%), and LinkedIn (29%). >Read More

  • August 26

    STRATA AGENCY SURVEY FINDS SOCIAL MEDIA SPEND GRABS LARGER SHARE OF ADVERTISING BUDGET

    Originally Appearing in PR Newswire

    —Agencies Now See Media Mix as Greatest Challenge—

    Chicago (August 26, 2015) – Social media advertising is garnering a larger share of advertising budgets, according to a recent second quarter agency survey conducted by STRATA, the leader in media buying and selling software with over $50 billion in ad transactions passing through its systems each year. The survey found that 20% of agencies report they are likely to allocate between 11-25% of their ad budgets to paid social media, representing a 24% increase from the previous quarter. An additional 24% of agencies are allocating 6-10% to paid social. Facebook continues to lead in agency advertising as 93% plan on using it in their campaigns, followed by YouTube (57%), Twitter (52%), and LinkedIn (29%). >Read More

  • August 26

    STRATA AGENCY SURVEY FINDS SOCIAL MEDIA SPEND GRABS LARGER SHARE OF ADVERTISING BUDGET

    —Agencies Now See Media Mix as Greatest Challenge—

    Chicago (August 26, 2015) – Social media advertising is garnering a larger share of advertising budgets, according to a recent second quarter agency survey conducted by STRATA, the leader in media buying and selling software with over $50 billion in ad transactions passing through its systems each year. The survey found that 20% of agencies report they are likely to allocate between 11-25% of their ad budgets to paid social media, representing a 24% increase from the previous quarter. An additional 24% of agencies are allocating 6-10% to paid social. Facebook continues to lead in agency advertising as 93% plan on using it in their campaigns, followed by YouTube (57%), Twitter (52%), and LinkedIn (29%). >Read More

  • August 14

    Ad Blocking Not Nicking Company Earnings Yet: Study

    By Michele Chandler, Investor’s Business Daily

    A new study shows that more people are using ad-blocking software online, but the trend isn’t affecting ads or publishing profits. While exact data are scant, 10% to 15% of Internet users, particularly younger ones, are believed to be actively blocking digital ads, according to a report Friday from eMarketer. >Read More

  • August 14

    Ad Blocking: A Growing Audience, but Little Advertiser Panic—Yet

    Appearing at eMarketer

    Thanks to ad-blocking technologies, many of the web’s most informed and devoted users have a very different internet experience than the ones marketers and publishers have built: no display or pre-roll video ads, no retargeted ads and, in many cases, no native ad content. Although ad blocking’s effects on advertising and publishing profits have been minimal, this could change quickly if blocker adoption becomes more widespread, according to a new eMarketer report, “Digital Ad Blocking: Will Escalating Usage Imperil Marketing, Monetization Efforts?” >Read More

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