News: Archives
August 2010
August 17
STRATA Study: Advertising Impacted By Oil Spill; Attorney Ads Up; Tourism Hit; Uncertainty Dominates
The oil crisis in the Gulf has spilled over to the advertising industry. From tourism to restaurants, political ads to attorneys – advertising has been impacted in the Gulf. That according to a supplemental study done by STRATA, the leader in media buying and selling software. STRATA, who conducts a quarterly survey of ad firms across the country, has done a supplemental study of areas in the Gulf to get a gauge of challenges firms are facing in that region. Among the markets studied: New Orleans, Louisiana; Mobile, Alabama; Houston, Texas; Biloxi, Mississippi and Pensacola, Florida. >Read More
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