News: Archives

December 2011

  • December 5

    Uneven Campaign Metrics Make Multichannel Advertising More Challenging

    Uneven Campaign Metrics Make Multichannel Advertising More Challenging
    Originally appearing at eMarketer.com on December 5, 2011

    Marketers report difficulty making sense of online metrics

    Companies can no longer ignore the growing online population, and many have already found ways to successfully reach both online and offline audiences using multichannel advertising.

    Still, a number of brands shy away from multichannel advertising. One often-cited reason is the lesser audience reach of online when compared to traditional mass media, such as TV.

    But difficulties associated with integrating and measuring the integration of online and offline advertising are also to blame. According to media buying software provider STRATA, merging traditional and digital advertising into one campaign was a challenge for 38% of US ad agencies in Q3 2011, down from 46.4% in Q2 of the same year. >Read More

November 2011

  • November 30

    Retailer Ad Spends Near Flat for Holiday

    Retailer Ad Spends Near Flat for Holiday
    Originally appearing in Women’s Wear Daily, on Nov. 29, 2011 by Vicki M. Young and Lisa Lockwood

    ’Tis the season for advertising spending.

    For the crucial holiday selling season, retailers appear to be armed with advertising budgets equal to, or slightly larger than, last year. According to a spot check of ad agencies, consulting firms and retailers, stores are employing a combination of digital, print, TV and outdoor advertising to drum up holiday business. While gift-giving appears to be the dominant trend, many are using newspapers, inserts and online ads for promotional purposes and to encourage self-purchases. >Read More

  • November 22

    Ad spending-wise, a solid holiday season

    Ad spending-wise, a solid holiday season
    Most marketers will spend as much or more than last year

    Originally appearing at Media Life, by Diego Vasquez on November 22, 2011

    Yes, the economy is struggling, and yes, second-half advertising numbers trickling out over recent weeks have been sobering.

    But most advertisers still plan to spend at least as much this holiday season as they did last year, and some are even increasing their budgets.

    That’s the finding of a new survey of media buyers conducted by STRATA, a Chicago-based media buying and selling software provider. >Read More

  • November 22

    Digital Passes Spot Radio For Holiday Ad Buys, Says STRATA Survey

    Digital Passes Spot Radio For Holiday Ad Buys, Says STRATA Survey
    Originally appearing at All Access, (affiliated with MediaBase) on November 22, 2011


    A new STRATA “flash survey” confirms digital media is set to have a strong holiday advertising season. MEDIAPOST reports, “While spot broadcast and cable TV remains #1 among for holiday-oriented advertisers, Internet/digital ranks #2, displacing spot radio, which falls to the #3 option, followed by network cable TV, print, broadcast network TV, and out-of-home media.” >Read More

  • November 15

    Appy Holidays: Digital Supplants Radio As Seasonal Medium, Spot TV Remains No. 1

    Appy Holidays: Digital Supplants Radio As Seasonal Medium, Spot TV Remains No. 1
    Originally appearing in MediaPost on Nov. 15th, 2011 by Joe Mandese

    It’s beginning to look a lot like digital, almost everywhere Madison Avenue goes this holiday season. That’s the finding of a special “flash survey” STRATA Systems conducted among its agency clients to gauge how recent economic trends are impacting their seasonal media planning and buying. >Read More

  • November 1

    The Long Haul to Capitalizing on Web Trends

    The Long Haul to Capitalizing on Web Trends
    Originally appearing in The Wall Street Jounral on November 1, 2011, by Geoffrey A. Fowler and Emily Steel

    Web companies often upend industries. But they can labor for years to fully make money on their revolutions.

    Take Google Inc. When the Internet titan came onto the scene in the 1990s, the company first focused on building technologies for searching the Web before considering its advertising prospects, recalls Rishad Tobaccowala, chief strategy and innovation officer at Vivaki, the digital advertising company owned by Publicis Groupe SA.

    It wasn’t until a competitor, GoTo.com, created >Read More

October 2011

  • October 21

    Agency Survey Puts Digital and Local TV In a Close Race

    ClickZ
    Originally appearing on ClickZ on October 21, 2011 by Christopher Heine  

    One in five ad agencies surveyed by STRATA predict their digital spend will outweigh traditional within three years. The media buying software firm released Q3 data yesterday aggregating marketing behaviors from 89 of its ad agency clients.

    Thirty-four percent of the agencies said digital was their No. 1 medium, while 35 percent cited local TV. The finding represents the closest outcome in the three years Strata has been asking the digital vs. local TV survey question. Not surprisingly, 85 percent of the respondents said they have been more focused on digital in 2011 than they were last year. >Read More

  • October 21

    Agency survey sees rising local cable ad interest

    Agency survey sees rising local cable ad interest
    Originally appearing on zonewire.net on October 21, 2011 by Stewart Schley


    Some encouraging words today for the local cable ad business, courtesy of ad-buying software provider STRATA, as the company’s quarterly survey of U.S. agencies found a rising focus on local television in general and local cable in particular.

    STRATA said 31% of agency respondents said they’re focusing more on local cable advertising than they were a year ago. That’s up 13% from the number of respondents who cited local cable as a main focus a year ago. The heightened attention to local cable dovetails >Read More

  • October 21

    STRATA Survey Sees Advertising Gains, But Radio Stagnant

    STRATA Survey Sees Advertising Gains, But Radio Stagnant
    Originally appearing at All Access Music Group on October 21, 2011


    Advertising showed some resiliency this quarter by achieving solid gains consistent with spending trends from third quarter 2011, according to a new STRATA quarterly survey of leading advertising agencies. However, client attraction and decreasing budgets remain the chief challenges affecting overall agency growth. The survey also noted a possible shift for the top advertising channel, with Digital and Local TV now only separated by a margin of 1%. Radio is trending down in the survey.

    STRATA found that 52% of respondents noted that their business is increasing >Read More

  • October 21

    The popularity contest between digital and TV

    Originally appearing at Chief Marketing Technologist on October 21, 2011 by Scott Brinker

    Sometimes it feels like the future takes a long time to arrive. While most of you reading this blog have likely been focused on digital marketing as the “hot spot” in marketing for a while, it’s always been surprising to me how long it’s taken legacy marketing institutions — the classic big agencies of Madison Avenue — to truly embrace that opportunity.

    I know, change is hard. Disruptive innovation works this way. But still, in the future… any agency that wants to remain great, must surely embrace digital with genuine creative love. How far off could that future be? >Read More

  • October 20

    89% Of Ad Agencies Use Facebook In Campaigns: Survey

    Posted by David Cohen on October 20th, 2011

    While 89 percent of advertising agencies plan to use Facebook in their campaigns, 64 percent believe it’s still too early to tell how the launch of Facebook’s Open Graph will affect social media ads. >Read More

  • October 20

    Digital Approaches Tipping Point, Narrows Ad Agency

    Digital Approaches Tipping Point, Narrows Ad Agency
    Originally appearing in MediaPost on October 20, 2011 by Joe Mandese

    For the first time since being tracked, digital media - including online, social and mobile - has approached parity with television as the most important medium among agency executives, according to the latest quarterly survey from STRATA, the media data processing provider that services roughly half of all U.S. ad agencies. Asked what their No. 1 medium of choice was during the third quarter of 2011, 34% of agency executives cited digital, only one point lower than the 35% who cited local TV.  That’s the closest point of parity in the three years since STRATA began querying its agency clients on the dominance of various media in their workflow and budgeting, and represents a 43% leap from the second quarter of 2011.

    The findings, which are based on a segment of more than 900 agencies that process about $50 billion worth of media through STRATA’s systems, also reflect >Read More

  • October 20

    STRATA SURVEY: Advertising Demonstrates Resilience in Tough Economy; Digital Puts Pressure on TV

    Identifies Advertising Trends in 3rd Quarter Agency Survey

    CHICAGO, IL (October 20, 2011) – Advertising showed its resiliency this quarter by achieving solid gains consistent with spending trends from third quarter 2010, according to a new STRATA quarterly survey of leading advertising agencies. However, client attraction and decreasing budgets remain the chief challenges affecting overall agency growth. The survey also noted a possible shift for the top advertising channel, with Digital and Spot (Local) TV now only separated by a margin of 1%. 

    STRATA, the system of choice for over 900 agencies (roughly half of ad agencies nationally), found that 52% of respondents noted that their business is increasing >Read More

September 2011

  • September 26

    Android Gaining On Apple In Mobile Ads

    Android Gaining On Apple in Mobile Ads
    Originally appearing in INVESTOR’S BUSINESS DAILY, by By Pete Barlas on 09/14/2011

     
    Android is trailing Apple (AAPL) in the mobile display ad game, but probably not for much longer.

    Advertising agencies still prefer Apple for their clients display ads over Google’s (GOOG) mobile operating system, but Android’s fast growth could level the playing field in the next year or so, analysts say.

    Nearly 87% of ad agencies called Apple’s iPhone a preferred destination for mobile display ads in the U.S., with Android No. 2 at 62%, according to a quarterly poll released last month by STRATA, a maker of software that helps companies buy and monitor online ads. >Read More

  • September 8

    Katz and Cox Take Over ePort

    TVB TELEVISION BROADCAST
    Originally appearing on TVBTelevisionBroadcast on September 7th, 2011

    NEW YORK: Katz and Cox are taking over management of ePort, the online ad marketplace launched by the Television Bureau of Advertising three years ago. The platform had just surpassed $1 billion in sales last summer when the TVB decided to seek operational partners for it.

    Katz Television Group and Cox Reps, a division of Cox Media Group, said today that they worked out a collaboration with STRATA, the Chicago firm that created the ePort electronic portal for the TVB. Cox and Katz will assume financial and directional support of the ePort e-business platform. >Read More

  • September 8

    Cox Reps, Katz TV, STRATA to assume control of TVB’s e-Port

    RBR.com TVBR.com
    Originally appearing on RBR.com TVBR.com on September 7th, 2011

    In July, 2010, TVB’s Gary Belis confirmed that TVB was considering spinning off the managing of its ePort electronic platform for buying and selling spot TV. That has now happened (as of 9/1): Katz Television Group and Cox Reps announced a new collaboration with STRATA to assume financial and directional support of the ePort e-business platform. E-Port is an online e-business solution for streamlining the buying and selling process.

    STRATA created ePort for TVB in 2007 as an electronic platform over which buyers, local TV broadcasters or national representatives can send any transaction, and from which any buyer or seller can receive any and all transactions. Local TV broadcasters and the rep community funded the multi-million dollar development to make the process more accurate for the nearly 75% of local broadcast business conducted via a paper process. To date, ePort has processed more than $2 billion through its electronic transaction system, simplifying the entire process through increased automation and greater accuracy. >Read More

  • September 8

    Katz and Cox Take Over ePort

    Katz and Cox Take Over ePort
    Originally published by TVTechnology, 09.07.2011

    NEW YORK: Katz and Cox are taking over management of ePort, the online ad marketplace launched by the Television Bureau of Advertising three years ago. The platform had just surpassed $1 billion in sales last summer when the TVB decided to seek operational partners for it.

    Katz Television Group and Cox Reps, a division of Cox Media Group, said today that they worked out a collaboration with STRATA, the Chicago firm that created the ePort electronic portal for the TVB. Cox and Katz will assume financial and directional support of the ePort e-business platform.

    STRATA created ePort for TVB in 2007 as an electronic platform over which buyers, local TV broadcasters or national representatives could send and receive transactions. >Read More

  • September 7

    Katz, Cox TV Oversee ePort’s Media Buying

    Katz, Cox TV Oversee ePort Media Buying
    Originally appearing in Media Daily News, 9/8/11 by Wayne Friedman

    The slow-growing world of TV station electronic billing looks to get a boost with two of the nation’s largest TV station sales rep companies taking over ePort, a prominent industry-supported system.

    Katz Television Group, a division of the Katz Media Group, and Cox Reps, a division of Cox Media Group, will take over the financial oversight and the marketing direction of ePort, a software program developed by media buying and selling systems developer STRATA.

    The Chicago-based STRATA created ePort in 2007 for the then TV advertising group, the Television Bureau of Advertising, now known as TVB. >Read More

  • September 7

    Katz, Cox Reps, STRATA Adopt TVB’s ePort

    Katz - Cox Reps - STRATA Adopt TVBs ePort
    The two leading rep firms along with the broadcast software developer will provide the financial support to maintain and further develop the system for buying and selling spot TV.

    Originally appearing on TVNewsCheck.com on Sept. 7, 2011 by Harry A. Jessell

    TVNewsCheck, September 7, 2011 12:00 PM EDT - The two leading U.S. TV station rep companies — Katz Media and Cox Reps — are joining with broadcast software developer STRATA to maintain and continue the development of ePort, the Internet-based system for buying and selling spot TV advertising launched by TVB four years ago.

    “ePort needs a financial support system,” said Leo MacCourtney, of Katz Television, who is acting as a spokesman for the new ePort consortium. “Both Katz and Cox are stepping up to say, ‘It’s very important that local television have an electronic platform to conduct business.’” >Read More

  • September 7

    KATZ TV GROUP AND COX REPS LEAD NEW INITIATIVE TO OPERATE ePort e-BUSINESS PLATFORM

    Companies Join Forces with STRATA to Assume Support of ePort from TVB

    New York, NY,
    September 7, 2011 – Katz Television Group, a division of the Katz Media Group, and Cox Reps, a division of Cox Media Group, today announced a new collaboration with STRATA to assume financial and directional support of the ePort e-business platform. A transformative innovation for the television industry that streamlined the buying and selling process, ePort will continue to enable greater efficiency and accuracy through increased e-business capabilities and future enhancements.

    STRATA created ePort for TVB in 2007 as an electronic platform over which buyers, local TV broadcasters or national representatives can send any transaction, and from which any buyer or seller can receive any and all transactions. Local TV broadcasters and the rep community funded the multi-million dollar development to make the process more accurate for the nearly 75% of local broadcast business conducted via a paper process. To date, ePort has processed more than $2 billion through its electronic transaction system, simplifying the entire process through increased automation and greater accuracy. >Read More

August 2011

  • August 30

    Moving on Up

    Jin Lim, Robert Burkhart promoted at STRATA
    Originally appearing at Chicago Tribune.com on August 30, 2011 

    Jin Lim has been promoted to vice president, media research and development at STRATA. Robert Burkhart has been promoted to vice president of agency development at STRATA. >Read More

  • August 26

    STRATA Survey Sees Minimal Cuts In Ad Budgets

    STRATA Survey Sees Minimal Cuts in Ad Budgets
    Originally appearing at Mediabase’s All Access Music Group on August 26, 2011


    The economic downturn has about 7% of advertisers cutting ad budgets, and 11% warning of planned budget cuts, according to a survery from CHICAGO-based STRATA.

    Some good news, as “media buyers responding to STRATA’s SURVEY said that 82% planned >Read More

  • August 24

    Media buyers warn ad budget cuts may be ahead

    Media buyers warn budget cuts may be ahead
    Originally appearing August 24, 2011 at B to B MEDIA Business


    Chicago—About 7% of advertisers cut ad budgets and 11% warned of budget cuts in the wake of the financial gyrations that followed the U.S. debt downgrade, according to an online survey of media buyers conducted this month by STRATA, >Read More

  • August 23

    STRATA Announces Executive Promotions

    CHICAGO, IL  - STRATA, a leading media buying and selling software provider, today announced the promotion of two managers to Vice President.

    Robert Burkhart has been promoted to Vice President, Agency Development.  Jin Lim has been promoted to Vice President, Media Research and Development.

    Burkhart joined STRATA throught the acquisition of >Read More

  • August 4

    Facebook Shows Broad Lead in Social Advertising Preference

    Facebook Shows Broad Lead in Social Advertising Preference
    Originally appearing at Search Engine Watch, by Rob D. Young, on August 4, 2011 

    Two studies have shown that Facebook is the preferred choice in social advertising by a broad margin. However, digital advertising on the whole is growing, and Twitter, YouTube, LinkedIn, Google+, and Foursquare should all be receiving extra love over >Read More

  • August 4

    Advertiser Interest in Android Lags Market

    Advertiser Interest in Android Lags Market
    Originally appearing August 4th, 2011 at eMarketer.com 


    Brands continue to focus on marketing to iPhone owners

    The iPhone was a media darling from the get-go, quickly surpassing earlier smartphones like the BlackBerry in terms of marketer interest and appearing in the pockets and purses of creatives around the country. But Google’s Android operating system has since taken off, and its availability on a variety of devices >Read More

  • August 2

    New STRATA study on ad trends: More agencies focused on radio

    New STRATA study on ad trends: More agencies focused on radio
    New STRATA study on ad trends: More agencies focused on radio

    Story appearing originally on July 29, 2011 at RADIO-INFO.COM

    21% of the major agencies surveyed by Chicago-based STRATA report they are “more focused on radio than they were a year ago.” STRATA says “TV is still tops for advertisers (41%), but the medium is steadily losing ground against digital (24%), with radio rounding out the top three advertising options at 13%.” On a macro level, >Read More

July 2011

  • July 29

    REPORT: 81% Of Social Advertisers Tapped Facebook

    Originally apppearing 7/29/11 in All Facebook by David Cohen

    Advertising on Facebook continues to beat back challenges from other social networking sites.

    According to a new survey of major ad agencies by software provider STRATA , 81 percent of respondents who incorporated social media into their campaigns during the second quarter of 2011 also incorporated Facebook, while 39 percent made Twitter part of their arsenal, and 36 percent did so with YouTube. The new kid on the block was not left out, either, as 27 percent said they planned to add Google Plus to their client campaigns.

    Social media in general came in third on the list of preferred digital advertising options, at 52 percent, trailing online display (78 percent) and search (64 percent), and topping only mobile (26 percent).
    Television was still the preferred outlet for advertisers, at 41 percent, followed by digital at 24 percent, and radio at 13 percent. But 76 percent of respondents expressed more interest in digital that one year ago, while 56 percent said they were less focused on print.

      >Read More

  • July 28

    STRATA 2Q Survey: Ad Spending Slips; Digital Gains More Focus

    STRATA Identifies Advertising Trends in 2nd Quarter Agency Survey

    CHICAGO, IL (July 28, 2011) – Advertising spending decreased during the second quarter, a reversal of positive spend during Q1, according to a new STRATA quarterly survey of major advertising agencies. However, continued investment and interest in Digital is on the rise. 

    STRATA, a leading media buying and selling software provider, found that optimism at the start of 2011 waned during the second quarter,  >Read More

  • July 28

    Agency Execs: Ad Budgets Slide In Q2, Digital Continues To Rise

    Agency Execs: Ad Budgets Slide in Q2, Digital Continues to Rise
    Originally apppearing 7/28/11 in MediaPost by Joe Mandese

    Advertising budgets decrease during the second quarter of 2011, according to a survey of ad agency executives released Wednesday by STRATA, the big media-buying processing firm owned by Comcast. The survey, which is the most recent in a quarterly series conducted by STRATA, signals a reversal from the first quarter of the year, when a majority of agency executives responding said

      >Read More

  • July 22

    SSP Meet Workflow: STRATA Integrates with FatTail

    SSP Meet Workflow: STRATA Integrates with FatTail
    This article originally apppeard 7/22/11 at
    www.adexchanger.com

    Sell-side platform (SSP) FatTail announced a new integration with media buying workflow and software firm STRATA. The release says that the partnership will allow STRATA’s “media buying agencies to purchase digital assets more efficiently and allow for a faster and more accurate ordering process.” >Read More

  • July 20

    STRATA and FatTail Integrate to Streamline Digital Buying for Ad Agencies


    CHICAGO, IL – STRATA, the media buying and selling software innovator, today announced they have integrated with FatTail’s MEDIA ConciergeTM online publisher Supply Side Platform to help simplify digital buying for ad agencies. The partnership will allow STRATA’s 1000+ media buying agencies to purchase digital assets more efficiently and allow for a faster and more accurate ordering process.  By connecting the media buyer directly with premium publishers, the STRATA - FatTail partnership is the first integrated transparent solution to deliver beginning to end digital media transaction processing.
      >Read More

June 2011

  • June 23

    TV apps are hot, but ad boom is a ways off

    There are a number of issues that must first be resolved

    TV apps are hot, but ad boom is a ways off
    Originally appearing in Media Life Magazine by Mike Stern, Jun 1, 2011

    It’s a story we’ve heard a thousand times before. A new app comes out, and zoom, it’s downloaded by great hordes of iPad owners. And so it was that when on April 29 HBO rolled out its app, HBOGo, which offers subscribers access to the network’s library of movies and shows. In the weeks that followed it was downloaded more than a million times.

    Similarly, a Time Warner Cable app that allows subscribers to watch approximately 40 different networks on their iPads was downloaded more than 300,000 times the first week it was available >Read More

  • June 22

    Kia picks dunk king Blake Griffin as pitchman

    Kia picks dunk king Blake Griffin as pitchman
    By Chris Woodyard, USA TODAY June 22, 2011

    (STRATA CEO John Shelton is notably quoted in this article)  

    A flying leap to the hoop over a car has led to a slam-dunk of another sort for NBA rookie of the year Blake Griffin: On Wednesday he’s being named the pitchman for Kia Motors.

    Griffin, a power forward for the Los Angeles Clippers, became a YouTube moment when he won the NBA All-Star Weekend Slam Dunk Contest by jumping over a Kia Optima sedan. A teammate fed him the ball through the car’s open sunroof.

    Kia quickly turned the February demonstration >Read More

May 2011

  • May 13

    Brands Shift Focus of Mobile Outreach

    Brands Shift Focus of Mobile Outreach
    Originally appearing on MAY 12, 2011 on eMarketer.com

    Agencies say more clients are interested in Android devices and SMS advertising as more consumers interact with brands via both smartphones and feature phones, marketers are approaching mobile advertising in new ways.

    STRATA, a software company for media buying and selling, polled agencies about their clients’ preferences in Q1 2011. When it comes to mobile advertising, 37% of respondents said they are creating display advertising the most, and 25% noted SMS advertising. This is compared to 63% for display advertising and 15% for SMS advertising in Q4 2010. >Read More

  • May 12

    Email, Facebook, Command Marketing Budgets

    Email, Facebook, Command Marketing Budgets
    Originally appearing on THE CMO Site, April 12, 2011, by Keith Dawson, Senior Editor.  
      
    Email marketing and Facebook command the bulk of more marketers’ budgets than other channels, followed by Web and TV advertising, according to the latest unscientific poll on The CMO Site.

    In what marketing channel are you spending the largest part of your budget this year?

    A few months back we discussed a Marketing Sherpa survey that asked a slightly different question. That survey was about the momentum of spending in marketing shops, and this one is about the magnitude. (The categories in the two polls do not correspond precisely.) The older survey found that spending was projected >Read More

  • May 2

    Digital Marketing Struggles to Fit In

    Digital Marketing Struggles to Fit In
    Originally appearing April 2, 2011 on The CMO Site by Keith Dawson, Senior Editor.
     

    Ad spending rebounded strongly in the first quarter of 2011, but digital spending stalled, as agency customers were concerned about the ROI of digital marketing and integration of digital into the traditional mix, according to STRATA’s 1Q, 2011 Agency Survey. >Read More

  • May 2

    First Mover Rentrak Cuts Second Set-Top Data Deal, This Time With Strata

    First Mover Rentrak Cuts Second Set-Top Data Deal, This Time With STRATA
    Originally appearing in MediaPost on May 2, 2011
     
    Rentrak, the first aggregator of digital set-top TV audience data to integrate with Madison Avenue media processing giant Donovan Data Systems, this morning announced a similar deal with another major “back-office” agency systems provider, Comcast-owned STRATA.

    The deal is another important step toward making digital set-top TV audience data a practical alternative to Nielsen’s conventional panel-based ratings, because it enables agencies using STRATA’s software and systems to seamlessly plan, buy and post TV advertising buys via set-top audience estimates.

    The development is particularly important >Read More

  • May 2

    RENTRAK INTEGRATES TV AUDIENCE RATINGS DATA WITH STRATA

    – Addition of STRATA will Help Both Agencies and Stations Plan, Buy and Sell Local TV -

    PORTLAND, OR (MAY 2, 2011)—Rentrak (NASDAQ: RENT), the leader in multi-screen measurement serving the advertising, television and entertainment industries, today announced an agreement with STRATA, a premiere media buying and selling software provider, to integrate Rentrak’s TV ratings database currency with STRATA’s leading solutions for the advertising industry.

    Rentrak’s StationView Essentials databases will be integrated with STRATA’s systems in order to create a unified  user interface to sell and efficiently purchase all media types. The collaboration will provide an enhanced user experience by utilizing automated tools for order delivery, confirmations, client approvals, and electronic invoices. >Read More

April 2011

  • April 29

    Traditional, Digital Agencies Clash Over Media Usage

    Traditional, Digital Agencies Clash Over Media Usage

    Originally appearing in MediaPost on April 29, 2011

    For the most part, digital and traditional advertising aren’t working too well together. A survey from STRATA, a media buying/selling software company, says though digital continues to grow, there are major obstacles. One major one: “clients still do not fully comprehend the value of this form of media.”

    STRATA says its survey also reveals major hurdles in getting cohesive campaign goals. Part of this comes from the digital side which is fighting against a lack of advertiser demand and weak “channel effectiveness.”

    The findings suggest that 93% of respondents >Read More

  • April 29

    Advertising Fails to Find a Media Mix - STRATA Study Identifies Digital ROI Struggles

    CHICAGO, IL. (April 29, 2011) – Digital and traditional advertising are failing to complement one another effectively, according to part two of the STRATA quarterly survey of major advertising agencies. STRATA, a leading media buying and selling software provider, found that although digital is playing a larger role, the category still faces substantial obstacles in aligning cohesively with campaign goals.  Despite some years of experience with digital, clients still do not fully comprehend the value of this form of media.

    As indicated in part one of STRATA’s quarterly survey released earlier this week, all forms of media made a solid comeback during the first quarter, which represented a positive return for advertising.  However, the digital category while strong overall, did stumble.  Survey respondents indicated >Read More

  • April 26

    Media Buyers Are Staffing Up

    Media Buyers Are Staffing Up

    Originally appearing in MediaPost on April 25, 2011
     
    Media buying companies report hiring was up 43% in Q1, a substantial climb from the 25% increase reported for the same quarter last year. That was among the encouraging statistics evident in a quarterly survey of media-buying companies by software provider STRATA. >Read More

  • April 26

    Ad Buyers’ Love Affair with Digital Cools a Bit

    Originally appearing in SPOTS N’ DOTS on April 26, 2011

    A RENEWED INTEREST IN TRADITIONAL MEDIA?

    Digital media remains the fastest-growing medium in the U.S., with 70% of agency buyers expect to put more money into online advertising in 2011. But that figure has been trending downward in the past two quarters.

    >Read More

  • April 26

    Ad Dollars Return, Social Media Hits the Ceiling?

    STRATA IDENTIFIES ADVERTISING TRENDS IN 1Q-2011 AGENCY SURVEY

    Ad Dollars Return, Social Media Hits the Ceiling?
    As reported on CNBC

    CHICAGO, April 25, 2011—Advertising is looking up in early 2011, according to the STRATA quarterly survey of major advertising agencies. STRATA, a leading media buying and selling software provider, found that new confidence in advertising during the first quarter resulted in 56% of respondents reporting an increase in overall business.  TV is the most attractive draw for advertising dollars, but social media lost ground in the interactive spend category. >Read More

  • April 22

    STRATA CEO John Shelton on Bloomberg TV - 1st Quarter Survey Shows an Ad Uptick

    Every quarter STRATA conducts a survey of Media Buying Agencies (The STRATA Survey). Thursday, April 21, 2011, STRATA CEO/President John Shelton was interviewed live on Bloomberg TV about the results. >Read More

  • April 22

    Stat of the Day: Media Buyers Are Buying Talent

    Stat of the Day: Media Buyers Are Buying Talent
    Originally published in Advertising Age by Matt Carmichael

    Adding to the pool of data showing that the advertising industry is where the jobs are, media buyers are showing a dramatic increase in their hiring intentions over the same period last year, according to a quarterly survey of media-buying companies by Strata. Strata, a software provider for media buyers, has surveyed its customers on a quarterly basis since 2008. This quarter, the number of firms that anticipate hiring >Read More

  • April 6

    STRATA Offering Digital Media Buying And Selling Stewardship, Says CEO Shelton

    STRATA Offering Digital Media Buying And Selling Stewardship, Says CEO Shelton
    This interview with STRATA CEO John Shelton first appeared April 6, 2011 at TVExchanger.com

    AdExchanger.com: Can you give a bit of background with STRATA?

    JS: Headquartered in Chicago, STRATA has been supplying solutions to the media buying and selling industry since 1983. The software solutions supplied by STRATA empower clients to sell and efficiently purchase all media types including Digital, cable, broadcast, print, radio, and outdoor advertising mediums. On average, over $50 Billion in advertising dollars flow through STRATA systems per year.

    A Comcast Cable-owned company, STRATA has over 180 employees. On the client end,  STRATA has over 12,000 media users and works with nearly half of all media buying firms.

    STRATA’s system for Media Buying Agencies integrates all media into one cohesive database and user interface that allows organizations to conduct large-scale transactions.  As a leader in EDI development, STRATA has integrated automated tools for order delivery, confirmations, makegoods, client approvals, electronic invoices, and much more.

    >Read More

March 2011

  • March 28

    Long Term Effects of Japanese Disaster

    Long Term Effects of Japanese Disaster
    Originally appearing in Cable Spots, Mar 28, 2011


    The worldwide economic effects of the Japanese disaster will be long-term, some of which we have already started seeing in the automotive industry.

    MediaDailyNews is reporting on a Strata survey, asking advertising agencies what categories they anticipate will experience cutbacks in advertising spending, and 65% of them expect Japanese auto and electronics manufacturers to do so. >Read More

  • March 25

    Agencies: Japanese Disaster Impacting Auto, Electronics Spending

    Agencies: Japanese Disaster Impacting Auto, Electronics Spending
    Originally appearing in MediaPost by Joe Mandese, Mar 25, 2011

    It may seem as small consequence compared to the human tragedies that have befallen Japan since an earthquake and tsunami wreaked havoc on the devastated island nation, but the natural disasters are also wreaking havoc on the advertising budgets of Japanese brands, especially imported cars, in the U.S.

    Asked what categories were most likely to experience cutbacks in ad spending as a result of the tragedy, about two-thirds (65%) of agency executives cited Japanese >Read More

  • March 2

    Let the power of STRATA drive your Digital buying!

    Currently the clearance cost associated with Digital Display is over 300% higher than that of Television, with respective revenues that don’t come close to meeting that ratio. STRATA’s attacking the high cost of clearance associated with Digital media (due mainly to manual processes and stewarding the media outside of any structured system).

    Shift your campaign into overdrive! STRATA has created a dynamic Digital Buying Platform that electronically sends transactions throughout the full lifecycle of RFP through Billing and Invoicing. That means that there is no need to re-key between different components for various stages of the process. >Read More

February 2011

  • February 28

    STRATA’s New Gambit: All-In-One-Place Metrics System Dubbed ‘Ambit’

    STRATAs New Gambit: All-In-One-Place Metrics System Dubbed Ambit
    Originally appearing in MediaPost by Joe Mandese, Feb 28, 2011

    STRATA, the media-buying technology provider owned by Comcast Corp., this morning will unveil a new system enabling media planners and buyers to control which data they use to measure the effectiveness of their clients’ campaigns. The system, dubbed AMBIT, was originally developed for a major agency holding company that STRATA executives declined to identify, and following months of beta testing and deployment, is being offered as a general release for any of the roughly 1,000 agencies that currently utilize STRATA’s systems to plan, buy and post the performance of their media buys.
    AMBIT is both a system for managing the array of data that agencies have at their disposal for measuring the results of campaigns, as well as software designed to make it easy for them to determine which data is best at measuring their effectiveness.

    The system, which will be unveiled to agencies for a public tire-kicking next week at the 4As annual conference in Austin, Texas, was designed to work both with traditional media and digital media, as well as >Read More

  • February 28

    STRATA Drives Digital Measurement with ROI Platform

    CHICAGO, IL – STRATA, a leading media buying and selling software provider, today announced the release of AMBIT. The revolutionary new platform gives media buyers the ability to measure the impact of all of their advertising buys and provide a true comparison of their digital versus traditional ad buys. STRATA developed AMBIT in response to a growing need among the media industry to utilize measurement analytics that reflect specific levels of campaign initiatives and success.

    “AMBIT allows media buyers to compare their ad spend from an apples-to-apples ROI viewpoint,” said Joy Baer, STRATA EVP and Managing Director.  “This new platform gives users the ability to monitor overall campaign performance on a dynamic web-based dashboard. The flexibility to drill down on specific metrics is such an important thing for advertisers and AMBIT gives them the powerful tool they need to see if they meet their campaign objectives.”

    AMBIT users have an unlimited number of metrics >Read More

  • February 21

    ‘Print Has a Pulse’: Buyers Taking a Second Look

    Print Has a Pulse: Buyers Taking a Second Look
    Originally appearing in minonline by Steve Smith

    While TV, Internet and (surprisingly) radio are top of mind among media buyers and planners coming in 2011, according to a new STRATA survey for the fourth quarter of 2010, print media is getting a nod. When asked which medium they are focusing most on in the coming months, 7% of buyers said print. ““Print has a pulse,” STRATA marketing chief J.D. Miller told Radio Sales Today. “It was almost nonexistent, now it has a pulse.”

    Spot TV remains the most attractive venue for buyers (44%) in this survey, followed by Internet and Digital channels (21%) and spot radio (16%). >Read More

  • February 11

    Print Has a Pulse, But Radio Has a Rebirth


    Print Has a Pulse, But Radio Has a Rebirth
    Originally appearing in Media Post by Jack Loechner

    According to the STRATA quarterly survey of media buyers, 24% of agencies’ clients are more focused on radio, up from 17% in the prior quarter. The number of agencies reporting they are spending less on radio is off by half, with 17% trimming radio budgets compared to 34% who said that three months ago.

    The survey of advertising agency buying teams finds fewer are cutting radio budgets, and client interest in the medium is growing. The report notes that the top three media, television, Internet and radio, appear to be the breakout hits of the advertising recovery. >Read More

  • February 4

    What Obstacles Are Preventing Greater Digital Investments?

    What Obstacles Are Preventing Greater Digital Investments?
    Originally appearing in eMarketer.com DIGITAL INTELLIGENCE

    Still room to grow in digital
    Digital and interactive is not the No. 1 priority for companies when it comes to advertising. That position still belongs to TV, and a majority of advertising agencies feel there are several obstacles in the way of changing that.

    STRATA, a software company for media buying and selling, polled agencies about their clients’ preferences in Q4 2010. Spot TV is still the top advertising medium, with 44% of respondents saying it was the area where their clients were most focused. Internet and digital came in with 21%. >Read More

January 2011

  • January 25

    iAd Not Much Of An Ad Fad

    iAd Not Much of An Ad Fad
    Originally appearing in Media Post by Erik Sass


    The Apple iPad and iPhone may have captivated consumers and the tech trade press, but Apple’s mobile iAd platform still doesn’t rank particularly high in the minds of most advertisers, according to a new survey of ad agencies by Strata. The findings were especially noteworthy because of the stark contrast with the devices themselves, which have definitely captured advertisers’ interest.

    There’s no question that Apple devices cut a high profile among ad agencies and clients, according to the Strata survey, with 80% of agencies saying they’re interesting in advertising on the iPhone, and 31% expressing interest in the iPad.
      >Read More

  • January 24

    Why Papa John’s, Intel, Others Said No to Super Bowl Ads

    Why Papa Johns, Intel, Others Said No to Super Bowl Ads
    Originally appearing in USA TODAY, by Bruce Horovitz

    Much has been written about how this year’s Super Bowl has attracted advertisers almost as strongly as Justin Bieber magnetizes teeny-boppers.

    Way back in October, Fox announced that all ad slots for the game were sold out — among the earliest in Super Bowl history. But one thing about the Big Game’s ad sales has received scant attention: Some formidable advertisers have just said no.

    At least seven advertisers from 2010’s game aren’t returning: Papa John’s, Intel, Monster, Dr Pepper, Denny’s, Universal Orlando and KGB. >Read More

  • January 24

    Mobile Spending Decreased in Q4 as Economy Rebounded: Survey

    Mobile Spending Decreased in Q4 as Economy Rebounded says Survey
    Originally appearing in Mobile Commerce Daily’s Mobile Marketer by Dan Butcher

    While the economy is starting to rebound, that has not translated to an increase in spending on mobile, according to an agency survey by Strata.

    STRATA, a media buying and selling software provider that is a subsidiary of Comcast, found that for the first time since the survey began in 2008, more than half of the respondents expressed an increase in business. The survey, which follows advertising trends from leading agencies nationwide, also discovered that digital advertising demand has actually decreased, with mobile advertising not yet living up to industry hype, Strata claims.

    “Mobile advertising is definitely creating a buzz, but so far the dollars have not followed, according to agencies surveyed,” said John Shelton, president/CEO of STRATA, Chicago. “Agencies do show interest, especially in the iPhone, iPad and other smartphones and mobile devices.

    “But most – 90 percent  –  do not see mobile advertising cutting into their TV ad planning,” he said. “Apple TV, iAd and Google TV still have a long hill to climb to get into ad planning for agencies, and location-based advertising still needs to prove it is more than just a fad or a small niche resource for advertisers. >Read More

  • January 19

    4th Quarter Agency Survey: Economic Resurgence Signals a Return to TV, Decrease in Digital

    Optimism abounds in 2011, with television leading the charge according to the STRATA quarterly survey of major advertising firms. STRATA, a leading media buying and selling software provider, found that for the first time since the survey began in 2008, over half of the respondents expressed an increase in business. The survey, which follows advertising trends from leading agencies across the country, also discovered that digital advertising demand has actually decreased, with mobile advertising not yet living up to industry hype.

    Over the past three years, there has been a steady uptick in the number of advertising agencies experiencing an increase in business, improving from a low of 22.5% in 2008 to 51% in this poll. Additionally, nearly one quarter of advertisers surveyed said their customers are increasing their budgets from last year, which is a 46% increase from the first quarter of 2010. Optimism about the new year is high, as nearly 35% expect the economy and their business to return to a strong growth period by late 2011, and 17% feeling they are already there. >Read More

  • January 19

    Contrarian Study Shows Advertisers Ditching Digital for TV

    Contrarian Study Shows Advertisers Ditching Digital for TV
    Emboldened by the improving economic picture, advertisers are buying media like it’s 1999 with an uptick in TV and radio at the expense of digital, according to a new survey.

    STRATA, a Chicago-based customized media management agency, polled 100 agency clients this month and found that TV is still the dominant medium — 44% of respondents said they are most focused on television above other media. That’s a 24% jump over the previous quarter. Digital was second with 21.1% while radio netted 15.6%, a 75% jump from the third quarter.

      >Read More

  • January 19

    Surveys of Media, Brand & Agency Executives Paint a Promising Picture for Ad Spending in 2011

    Surveys of Media, Brand & Agency Executives Paint a Promising Picture for Ad Spending in 2011
    Two surveys paint a hopeful picture for ad spending in 2011. Strata’s fourth-quarter survey of media buyers found just over half of media buyers predicting an increase in business—the highest percent since the software provider for media buyers began surveying its clients in 2008. Meanwhile, integrated marketing platform developer Alterian’s annual survey of agencies, marketers and marketing service providers found 49% predicting that marketing expenditures were likely to increase slightly (5%-25%) and 9% predicting an increase of 25% or more. >Read More

  • January 19

    Agencies: Demand For Digital Media Services Wanes For First Time, Mobile Fails To Live Up To Hype

    Demand For Digital Media Services Wanes For First Time - Mobile Fails To Live Up To Hype
    In a surprising development, demand for digital media and advertising services appears to be ebbing among some clients of major advertising agencies, according to a recent survey conducted by media buying processing firm STRATA. After reporting steady growth over the past two years, digital advertising demand has decreased for the first time between two consecutive quarters, falling to 21.1% of respondents in the fourth quarter of 2010 from 26.0% of respondents in the third quarter of 2010.

    >Read More

  • January 13

    STRATA Announces Sponsorship of 4A’s Transformation 2011

    STRATA is pleased to announce that the media buying and selling software provider will be a sponsor of the 4A’s Transformation 2011. The event will be held March 7-9 in Austin, Texas. In its second year, the Transformation is a combination of two long-running events (4A’s Media and Leadership Conferences) held by the 4A’s that attract leaders in the advertising industry. >Read More

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