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President/CEO Shelton Details Better is Better
January 03, 2012 | 11:05am
STRATA President/CEO John Shelton comments on his recent op-ed commentary “Better is Better”.
Remembering Arthur C. Nielsen, Jr.
October 06, 2011 | 11:36am
The impact that Arthur C. Nielsen Jr. has had on my life is hard to put into words. Not just because I’m a product of the Baby Boom generation that grew up with the development of TV ratings or because I’ve spent most of my career in the advertising technology world… No, it’s really more personal than that.
I grew up two blocks from the house that Art (as he was known) grew up in. The Nielsen Company started in Wilmette, Illinois where I resided, so I have fond memories of growing up and playing in parks named after him.
Remembering Steve Jobs
October 06, 2011 | 3:30pm
Steve Jobs changed the world and my world forever. I know many people across the globe echo that sentiment, but for me it seems more personal.
I got my first computer, an Apple IIc, in 1984, where I first learned how to play and love adventure games. I fell in love with Steve Jobs shortly thereafter and wished I could have met him, so I could marry him. (That bubble didn’t burst until 1992 when I met my real husband – although you will notice his name is Steve also, and he bears a dark, handsome resemblance to Steve Jobs – no coincidence, I assure you.)
AdExchanger.com: STRATA Offering Digital Media Buying and Selling Stewardship Says CEO Shelton
April 06, 2011 | 10:56am
(Q&A with John Shelton orginially appearing in AdExchanger)
By aggregating all the buying through AMBIT, what are the unique efficiencies the platform can provide? Is effective attribution modeling possible?
AMBIT allows us to correlate media activity with hundreds of different metrics. We measure the impact that the media activity has on a given metric and trend that impact over time in order to level the results. This accomplishes two very important things. The first is that it allows us to build a cause/effect data set that can be used for predictive or “what if” scenarios in the future. The second is that it evolves the idea of goals in the media industry to go beyond traditional audience delivery goals.
As for effective attribution modeling being possible…it really isn’t. There simply isn’t data to support the model to gain true attribution metrics. What we have decided to do is use contextual insights to directionally estimate attribution. The reality is there are forces at work on many metrics such as sales that have nothing to do with Marketing and/or Media activity, so it is impossible to accurately define the attribution based on media inputs alone.
Consumer Electronics Show 2011
January 07, 2011 | 4:26pm
The Consumer Electronics Show (CES) is always a highly attended event. This year is no exception. It is packed. I have spent the past few days at the show in Las Vegas. If this show is any indication, companies are letting their people go on boondoggles again. This show is elbow to elbow people and it’s a bit useless as well. A bit useless because every TV maker has a 3D version; every computer maker and phone maker has a tablet computer (the tablets don’t appear to be as good as the iPad). To be honest with you, the 3D TVs give me a headache. 4G is a hot topic and the phone makers tout the best 4G network. But let’s be honest – the 4G networks they have run down every battery so your 4G phone lasts about half a day before you need to recharge.
