Categories
TAB in Review - Hot and Helpful!
August 17, 2010 | 4:26pm
It’s always a pleasure to visit Austin for the Texas Association of Broadcasters (TAB) annual convention. August in Austin is always the same – hot! (I don’t know how those Longhorn football players handle it, but that’s a topic for another day.) I have attended the TAB show for a number of years now and I’m always impressed that no matter the format - TV, radio, digital concerns – the TAB handles it all, offering what’s billed as the largest state convention in the country.
Social Media is Changing Advertising
June 30, 2010 | 3:42pm
Many media buyers that we hear from say that their clients are more and more interested in putting dollars into social media advertising. According to a recent Nielsen report, the world now spends over 110 billion minutes on social networks and blog sites. It also pointed out that consumers spent more than five and a half hours on social media sites like Facebook and Twitter in December 2009. That is an increase of 82% from the same time a year earlier.
Political Advertising Affects Everyone
March 12, 2010 | 12:10pm
If you have one shot at keeping your job what do you do? For many politicians, they launch a television campaign. Television commercials are still the avenue of choice for politicians and this is a huge election year for senate, house and gubernatorial races. You couple that with the recent Supreme Court decision to open campaign finance limits, and the floodgates are wide open for political advertising and lobbying groups like healthcare, energy providers and many more.
Predictions… Results… Changing Landscape
January 26, 2010 | 3:02pm
Electronic channels have definitely changed the advertising industry and are shaping the future of this space. According to a recent article by Jennifer Seidel of the 4A’s, “Advertising has undergone dramatic changes…Digital technologies have transformed the way we do business.” Here at STRATA we see that change every day. We had over 2.6 million electronic orders and invoices flowing through our systems in 2009. We expect that number to climb higher this year.
The New STRATA Logo
October 16, 2009 | 7:55pm
25 years have passed since STRATA started as a small software company. Now, we are in virtually every corner of the media buying and selling business with over 12,000 users. We have definitely evolved and we knew we needed a new brandmark that describes what we are today and into the future.
