Video Blog: STRATA Announces Revolutionary Platform: AMBIT
March 01, 2011 | 12:39pm
STRATA Vice President Rob Burkhart talks about STRATA’s new platform AMBIT which gives users an unlimited number of metrics at their fingertips to monitor advertising flights and campaign performance. These metrics go well beyond the analytics that have been commonplace for years in advertising. AMBIT allows users to measure their advertising’s return on their investment on items such as online registrations, retail foot traffic and sales lift.