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Video Blog: STRATA Announces Revolutionary Platform: AMBIT

By Rob Burkhart March 01, 2011 | 12:39pm

STRATA Vice President Rob Burkhart talks about STRATA’s new platform AMBIT which gives users an unlimited number of metrics at their fingertips to monitor advertising flights and campaign performance. These metrics go well beyond the analytics that have been commonplace for years in advertising. AMBIT allows users to measure their advertising’s return on their investment on items such as online registrations, retail foot traffic and sales lift.

 

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About The Author

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John R. Shelton

Shelton has led STRATA since 1997 as President, moving into the role of President/CEO in 2005.  Under his leadership, STRATA has grown from 40 employees to 175 and revenues have increased 1200%.  Under Shelton’s leadership, STRATA has grown to have more than 1,200 clients and 13,000 individual buyers and sellers in the United States and Canada.

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