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Video Blog - STRATA Develops the Future of ROI Management with AMBIT

By John Shelton February 28, 2011 | 4:07pm

STRATA CEO/President John Shelton discusses the release of AMBIT. The revolutionary new platform gives media buyers the ability to measure the impact of all of their advertising buys and provide a true comparison of their digital versus traditional ad buys. STRATA developed AMBIT in response to a growing need among the media industry to utilize measurement analytics that reflect specific levels of campaign initiatives and success.



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