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Video Blog - STRATA Develops the Future of ROI Management with AMBIT

By John Shelton February 28, 2011 | 4:07pm

STRATA CEO/President John Shelton discusses the release of AMBIT. The revolutionary new platform gives media buyers the ability to measure the impact of all of their advertising buys and provide a true comparison of their digital versus traditional ad buys. STRATA developed AMBIT in response to a growing need among the media industry to utilize measurement analytics that reflect specific levels of campaign initiatives and success.

 

 

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About The Author

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John R. Shelton

Shelton has led STRATA since 1997 as President, moving into the role of President/CEO in 2005.  Under his leadership, STRATA has grown from 40 employees to 175 and revenues have increased 1200%.  Under Shelton’s leadership, STRATA has grown to have more than 1,200 clients and 13,000 individual buyers and sellers in the United States and Canada.

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