Live from 4A's Transformation: Panel Highlight Infographics
March 25, 2015 | 10:43am
If you were unable to attend this year’s 4A’s Transformation conference in Austin Texas don’t worry. STRATA was in attendance and providing minute to minute coverage via Twitter. We’ve collected highlights of our favourite and most interesting moments and have created this gallery of infographics.
Monday, March 23rd, 2015
INFOGRAPHIC: 4A’s Transformation 2015 Highlights: Living a Creative Life with Robert Rodriguez
Robert Rodriguez the director and screenwriter best known for the films From Dusk Till Dawn and Sin City and founder of El Rey cable network speaks about building a collaborative environment.
INFOGRAPHIC: 4A’s Transformation 2015 Highlights: The CMO Perspective
Leading marketers on challenges, opportunities, strategies and innovation in advertising.
Panelists: Alan Gellman, CMO, Esurance, Deanie Elsner, Former Executive Vice President and Chief Marketing Officer, Kraft Foods Group, Allie Kline, Chief Marketing Officer, AOL Inc.
Moderator: Marian Salzman, CEO, Havas PR North America
INFOGRAPHIC: 4A’s Transformation 2015 Highlights: The Minds of Millennials
Presented by Forbes, this unique panel features three start-up founders and influencers from the generation that’s changing everything.
Panelists: Randall Lane, Editor, Forbes Magazine, Shama Hyder, Founder and CEO, Marketing Zen Group, Alan Schaaf, Founder and CEO, Imgur, Jan Rezab, CEO & Co-founder, Socialbakers
INFOGRAPHIC: 4A’s Transformation 2015: Creating Innovative Brand Experiences on Social Media
Three top social media platforms and their partners present successful campaign case studies.
Session 2: Pinterest + Kraft
Panelists: Kevin Knight, Head of Agency and Brand Strategy, Pinterest, Dana Shank, Associate Director, Kraft Foods Group
Moderator:Brian Morrissey, Editor-in-Chief, Digiday
Tuesday, March 24th, 2015
INFOGRAPHIC: 4A’s Transformation 2015 Highlights: Tim Armstrong - Keynote
Tim Armstrong, Chairman and Chief Executive Officer, AOL Inc.
Q&A after keynote with Bill Koenigsberg, President, CEO & Founder, Horizon Media
INFOGRAPHIC: 4A’s Transformation 2015 Highlights: How Video Is Transforming Our Business
Panelists: Tara Walpert Levy, Managing Director, Google & YouTube, Marc DeBevoise, EVP and GM, Entertainment, News and Sports, CBS Interactive, Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships, NBCUniversal, Erin McPherson, Chief Content Officer, Maker Studios
Moderator: Jack Myers, Media Ecologist, Chairman, MyersBizNet
INFOGRAPHIC: 4A’s Transformation 2015 Highlights: A Great Debate on Programmatic Television
Pannelists: Scot McLernon, EVP, Chief Revenue Officer, YuMe, Amanda Richman, President, Starcom USA, Peter Naylor, SVP, Advertising Sales, Hulu, Dave Campanelli, SVP, Director of National Television, Horizon Media
Moderator: Dave Morgan, CEO, Simulmedia