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ePort Keeps Growing... and Growing... and Growing...

By Mike McHugh February 23, 2012 | 12:43pm

ePort Keeps Growing

Next week, STRATA will quietly mark a six-month anniversary.  There will be no streamers or fanfare, not even a cake for that matter.  A few of us will look up from our work and share a smile, and truth be told, a small sense of relief.  

It is hard to believe, but it’s been just about six months since STRATA took up the ePort torch.  Through a collaboration between Katz Television Group and Cox Reps, STRATA was entrusted with the responsibility for ePort. I say “entrusted” because ePort is not just some run-of the-mill, nice to have option.  It is THE link for thousands of media buyers and TV account executives.  When you examine ePort’s importance in that light, it is quite a significant tool for buyers and executives to get through their daily business in an efficient way. I’m not going to lie, it is a big task to make sure it meets those needs.

All of us at STRATA who work on the ePort team feel that pressure as well and we’re proud to bear it.  We know ePort is still growing and the numbers continue to impress even us.  Yes, we’re setting records every month – number of stations, number of agencies, number of orders - and what everyone really cares about, number of dollars. 

So far this year, the pace is faster than ever.  $99 million booked in January, on pace for $100 million in February.  No doubt, March will prove to be even bigger.  That means  the challenge to keep the orders flowing will grow.  That’s OK, we wouldn’t want it any other way.  We’ll make time to hang streamers and eat cake, later.

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