Association of Hispanic Ad Agencies 2010 Conference Review
October 13, 2010 | 10:58am
I recently had the opportunity to attend the AHAA (Association of Hispanic Advertising Agencies) Conference in Miami, Florida. We have attended this conference the last couple of years and it is always a great event that allows us to showcase STRATA to the Hispanic market. I always love conferences like this because it allows us to interact face-to-face with the key players of current and future agencies (all in the same place).
I know this doesn’t come as a surprise to many of you but the Hispanic market is growing and the needs of this segment need to be addressed. The AHAA conference showed a shift in the mindset of agencies by focusing on understanding the Hispanic consumer in more detail, defining various Hispanic households into various categories and targeting those categories with distinct campaigns and messages.
A recent Advertising Age article pointed out that there is a record 50 million Hispanics (or one in every six U.S. residents) in the country. It went on to say - Hispanics will become a major force in U.S. consumer-spending growth over the next decade and beyond. The slowing growth and aging population that characterizes other segments of consumers means that younger and larger Hispanic families will be more vital to future growth in consumer spending than at any time in the past.
I was encouraged to hear how all of our clients at the AHAA show were pleased with the service STRATA provided, and are happy with the system. But that doesn’t mean that we are going to sit on our laurels. Going forward, with the growing population in this market, it will be important to everyone to make sure this segment is served.